Music: "The Hymn of Acxiom (1st Draft Demo)" (Vienna Teng)

I ran into this last week sometime, through MetaFilter, and it's been on my mind a lot since then (not to mention getting stuck in my head: it's really quite catchy). Not only is it timely, given the recent revelations about the PRISM program and what the U.S. government's been doing with our phone records and on-line information, but for me, anyway, it's also perfectly balanced on that edge between being creepy as all fuck and being really gorgeous, depending on whether you're paying attention to the music (beautiful), the lyrics (beautifully and seductively creepy), or the implications of the lyrics (straight-up creepy).

The "Acxiom" of the title is a real marketing company. (You may never have heard of them, but they almost certainly know a lot about you.)

I hadn't heard of Vienna Teng before this, but she sounds like an interesting person, with roots in software development, music, and environmental studies. In one interview, she even mentions Michael Pollan (The Botany of Desire) as an influence on her music ("The passages where he waxes rhapsodic about cooking or gardening are some of the loveliest bits of prose I’ve read."). So there's that connection, too.

Anyway. Let me know what you think.



Lyrics:

somebody hears you. you know that. you know that.
somebody hears you. you know that inside.
someone is learning the colors of all your moods, to
(say just the right thing and) show that you’re understood.
here you’re known.

leave your life open. you don’t have. you don’t have.
leave your life open. you don’t have to hide.
someone is gathering every crumb you drop, these
(mindless decisions and) moments you long forgot.
keep them all.

let our formulas find your soul.
we’ll divine your artesian source (in your mind),
marshal feed and force (our machines will)
to design you a perfect love—
or (better still) a perfect lust.
o how glorious, glorious: a brand new need is born.

now we possess you. you’ll own that. you’ll own that.
now we possess you. you’ll own that in time.
now we will build you an endlessly upward world,
(reach in your pocket) embrace you for all you’re worth.

is that wrong?
isn’t this what you want?
amen.

Various bits and pieces about Vienna Teng:

Vienna Teng (Wikipedia)
viennateng.com (her website)
How Can We Feed Our Creativity? (interview mentioned above)
Soundcloud page for "The Hymn of Acxiom"
Stanford Daily interview
MetaFilter post about "The Hymn of Acxiom"