Well, this is different.
Definitely prettier than previous Bulbophyllums have been. (I suppose one could argue that B. echinolabium is prettier, though I think I prefer B. mastersianum.)
Not sure if it means anything, but I saw more Bulbophyllums at the 2015 orchid show than ever before (three, compared to a mere five total over the previous five years) -- are they having a moment? Did the genus just become cool or something?